If you have been thinking about google, effective link building might be the single most important thing to be able to rank well and consistently.It might take some time and patience, but then, every minute of wait is worth it. Since, it can be more important than keyword densities, keyword selections, meta-tag inclusions and anything else that was thought important. With Google, the importance it attributes to the links that point to and from a particular website has always remained constant, no matter how many times it has changed its secret algorithms. However, one must keep in mind that not only the number of links that is pointing to the site is important but also the quality of the sites that link to your own site. It wouldn't mean anything if your sites link to door way pages, landing pages and bogus websites, just for the heck of it. If you do indulge in this, it will eventually catch up with you. |